With or without consent, we have entered a new era in the practice of medicine: "Health 2.0." In this talk, we will explore why we did need to move past "Health 1.0," along with the promises and dangerous pitfalls of Health 2.0. We will then introduce "Health 3.0": a reimagining of healthcare that includes the benefits of Health 1.0 and 2.0 while transcending them. The key to this integration is holding space for our Unique Selves in the sacred patient-doctor relationship.